Isaiah 30:1-2 (ESV):
“Ah, stubborn children,” declares the Lord,
“who carry out a plan, but not mine,
and who make an alliance, but not of my Spirit,
that they may add sin to sin;
who set out to go down to Egypt,
without asking for my direction,
to take refuge in the protection of Pharaoh
and to seek shelter in the shadow of Egypt!
We as a church want to reach our community. We want to draw people in and disciple them to be followers of Jesus who truly live like him, demonstrating his character in our community. Only in this way will we transform our community and bring peace to those around us suffering under the weight of sin. However, this passage reminds me of an error that is far too easy to fall into. It’s easy to default to the ways and methods of the world and overlook reliance upon the Spirit of God.
In the geopolitical setting of Isaiah, it was natural when threatened by one country to approach another country for protection. If a small weak people could find protection in stronger people most would see this as common sense. God is warning his people about seeking security using the ways of the world. They should turn to him for protection. They should repent of their sins and trust in his Spirit. Instead they found it easier to trust in Pharaoh.
The reason this so struck me is the knowledge that we as a church can easily be tempted to neglect prayer and dependence upon God by replacing these with the world’s tools. Marketing and branding are a part of our world today. They are also important considerations for the church. In a way they are just secular terms for essential spiritual practices. We want a positive name and testimony so the world thinks of us positively. This, the world calls ‘branding.’ We also want the community to know we exist, where to find us and what we have to offer. This, the world calls ‘marketing.’
Such terms are not evil. Neither are the methods they describe—so long as they are honest, giving an accurate portrayal of Christ. What is wrong is leaning upon these worldly tools while neglecting the spiritual tools: prayer, witnessing, loving. We can create radio and print ads, for example. Yes, they are outreach tools and can draw in people. Some will be believers seeking a church home; others will be nonbelievers, giving us a chance to reach them. However, we must remember limits of these. They must be kept in their proper place.
Prayer is only part of our communication with God. We must expect God to answer. His way of answering is to speak to us through his Word. We must be a people who seek God’s direction coming to him in prayer and then digging into his Word expecting him to speak to us. Both sides of the equation are necessary.
We also must keep the tools we use in their proper place. We must remember the world’s efforts are meant to undergird not replace the more spiritual methods. Personal friendship evangelism is still the best tool for reaching the world. The best evangelist to reach a person is one who already loves them—one approaching without judgment, simply desiring to spend eternity with them. Personal sacrificial service is still the life which we are to model. Nothing touches the heart more than another human giving of themselves without expecting anything in return. No ad; no website; no social media post can replace this.
As we move forward, let’s remember to rely on God’s tools—without throwing away any worldly tools that can be effective. We must market and brand the church—these are important. However, we must first of all be a praying people. Second we must be people of the Word. Third, we must be a loving reaching people serving the hurting and seeking the lost. Finally, we must live out our testimony so the world sees an accurate image of Christ. When they see us, they must see Christ. It is only if built upon this foundation that the world’s methods will be of any use. Better to lay them aside than to build only upon them. But even better is to use whatever works to reach the lost and love them into the kingdom.